Project Report

A Summer Project Report on Create Aw atomic number 18ness virtually(predicate) tumble Brand of Accessories and Purifier in the Market and Design a fancy to make them a household drill item Towards partial fulfilment of Master of business enterprise Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To- Submitted By Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 stick in Perception of consumer regarding promotional legal instruments of whatever comp some(prenominal) entirely depends upon awargonness of individuals. as well these, the availability of respectable roosters to the correctfield consumer at the right place with the right communication be need of the hour. It is the needless to say that the stick outning, selling and dowery he consumer play an important role in the respect. Chance in promotional barbs, product line, quality, shape, size and design price channel of dispersion and so on argon made on the basis of teaching and quality picked up from the foodstuff through constant and incessant look. In straddle to take decision securities industry would constantly be monitored to have infallible teaching for necessary feed back in the rend of the market place.As such the market explore would be an effective tool of bill stick rod the consumer aspiration and perception. Not only thi, it would also provide a affiliate between then corporate environment and market organization. The timely merchandising look into, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in selling . I am sanguine , the finding of the survey would be of big importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their merchandising strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENTReally, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd . In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( merchandising manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by plentiful guideline and tips around how to survey the market. I would like to progress my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of personal credit line Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it some in Lucknow.The satisfaction and euphoria that accomp some(prenominal) the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and supporter of those commonwealth, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of abundant importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their trade strategies and policies. EX ECUTIVE summaryI started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the modern create an awargonness astir(predicate) whirlpool brand of accessories and purifier in the market and design a stick out to make them a household drill item. In rewrite to complete my research. I look a Lucknow rule where I take survey and showing all whirlpool Accessories and tender Launch R. O. Based corpse Water Purifier into the prime location. I accredited some positive response from the guests as node has shown a rattling keen interest in Accessories and also in R.O. Based constitution Water Purifier. I found out that close of the node where non aware just just closely feed Accessories and R. O. Based carcass Water Purifier. My research report contains company profile analysis finding, conclusion recommendation and so forth I conclude that virtually of the community were non aware, hence ripe advertisement should be taken to promote t he flow Accessories. TABLE OF discipline ? PROBLEM DEFINITION ? OBJECTIVE OF THE theme ? COMPANY PROFILE ? investigate METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? polish ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying well-nigh methods for trade of peeing purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of irrigate supply supply supply and TDS aim which is most probably unknown by the passel and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is reusable for the consumer it depends upon the TDS take of the body of water and minerals and impurity found in the water at endowIndian Government recommended the TDS direct of water for Human consumption is 120-140 and if it is confining about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strong ly recommended that RO technology foot reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is actually useful for Home Appliances. Most of the cases it is seemed that appliance provide non snap off 100% satisfaction to its users due to the carelessness or not liberal right advice to users.People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which accession the efficiency of appliances and annex its life with precise minimum cost. And there are so many products which burn be use in doubly way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. explore OBJECTIVE The Research Objective is to prepare a model which leading confound the level best leverage to merchandising to its product and establish Whirlpool as a Ma rket leader in both segments.To pull through the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was do by company at television and make a drive homeation of the water purifier units at e really place where dealers have whirlpool products. And when the technician goes for elicitation of the machinery or repair it he expose the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and market strategy they are apply to selling their products. By studying that we can get the method which is useful for selling the whirlpool products.So the first thing is to get the knowledge about other companies who are selling the accessories and water purifiers. For that purpose we met the trade executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give level best quality and square-toed services to its consumers after sale. SO ME MAJOR OBJECTIVES OF sk and so on 1. To study the latest market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier growing in market. COMPANY PROFILEProject ReportA Summer Project Report on Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item Towards partial follow outment of Master of vexation Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To- Submitted By Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 introduce Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. in any case these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, se lling and table service he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of scattering etc. are made on the basis of information and preference picked up from the market through constant and incessant research. In ball club to take decision market would constantly be monitored to have unavoidable information for necessary feed back in the rend of the market.As such the selling research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a connectorup between then corporate environment and market organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of gigantic importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENTReally, it is a matter of profound to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( trade manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by full-grown guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow.The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and attention of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of commodious importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their marketing strategies and policies. EXECUTIVE stockyI started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the rate of flow create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow regulate where I take survey and display all whirlpool Accessories and in the buff Launch R. O. Based System Water Purifier into the prime location. I genuine some positive response from the customers as customer has shown a precise keen interest in Accessories and also in R.O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence prim advertisement should be taken to promote the Whirlpool Accessories. TABLE OF study ? PROBLEM DEFINITION ? OBJECTIVE OF THE arena ? COMPANY PROFILE ? seek METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? shutdown ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it depends upon the TDS level of the water and minerals and impurity found in the water at toastIndian Government recommended the TDS level of water for Human consumption is 120-140 and if it is come up about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users.People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in double way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. enquiry OBJECTIVE The Research Objective is to prepare a model which bequeath give the level best leverage to marketing to its product and establish Whirlpool as a Market leader in both segments.To satiate the objective of Research When Whirlpool launched this series of Water Purifier and Accessories the advertisement was through with(p) by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for evocation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are use to selling their products. By studying that we can get the method which is useful for selling the whirlpool products.So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study th e current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOOL accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILEProject ReportA Summer Project Report on Create Awareness about Whirlpool Brand of Accessories and Purifier in the Market and Design a plan to make them a household usage item Towards partial fulfilment of Master of Business Administration (MBA) (affiliated to U. P. Technical University, Lucknow) Submitted To- Submitted By Mrs. Smriti Srivastava Ashok Kumar Gupta Lecturer MBA IIIrd Semester NIEC, Lucknow 2007-2009 premise Perception of consumer regarding promotional tools of any company entirely depends upon awareness of individuals. in addition these, the availability of right tools to the right consumer at the right place with the right communication are need of the hour. It is the needless to say that the planning, selling and divine service he consumer play an important role in the respect. Chance in promotional tools, product line, quality, shape, size and design price channel of diffusion etc. are made on the basis of information and plectrum picked up from the market through constant and incessant research. In order to take decision market would constantly be monitored to have compulsory information for necessary feed back in the rend of the market.As such the marketing research would be an effective tool of measuring the consumer aspiration and perception. Not only thi, it would also provide a link between then corporate environment and marketing organization. The timely marketing research, thus may be viewed as in evitable tool used an aid to tackle the ensuring tiny and tall problems in marketing . I am sanguine , the finding of the survey would be of Brobdingnagian importance and value for the WHIRLPOOL India Pvt. Ltd, in formulating their marketing strategies and policies. (Ashok Kumar Gupta) ACKNOWLEDGEMENTReally, it is a matter of profoun d to me to have an opportunity to undergoes summer training at WHIRLPOOL India Pvt. Ltd. In Lucknow. Undoubtedly, it is also of paramount important to thank Mr. Talha Ismile ( marketing manager), WHIRLPOOL India Pvt. Ltd. , Lucknow who extended his kind cooperation by giving guideline and tips about how to survey the market. I would like to give my special thanks to Mrs. Smriti Srivastava (Lecturer, Dept. of Business Administration, NIEC, Lucknow) he offered time and vital encouragement when I needed it most in Lucknow.The satisfaction and euphoria that accompany the successful completion of any work would always remain incomplete unless we mention the valuable cooperation and tending of those people, who as an expression of gratitude, constant guidance and encouragement , served as a beacon- lit and crown our efforts with success. IO am sanguine, the finding of the survey would be of big importance and value for the ), WHIRLPOOL India Pvt. Ltd. , Lucknow in formulating their mar keting strategies and policies. EXECUTIVE unofficialI started my training with ), WHIRLPOOL India Pvt. Ltd. , Lucknow where I thoroughly studied the current create an awareness about whirlpool brand of accessories and purifier in the market and design a plan to make them a household usage item. In order to complete my research. I look a Lucknow govern where I take survey and display all whirlpool Accessories and hot Launch R. O. Based System Water Purifier into the prime location. I authoritative some positive response from the customers as customer has shown a very keen interest in Accessories and also in R.O. Based System Water Purifier. I found out that most of the customer where not aware about Whirlpool Accessories and R. O. Based System Water Purifier. My research report contains company profile analysis finding, conclusion recommendation etc. I conclude that most of the people were not aware, hence proper advertisement should be taken to promote the Whirlpool Accessories. TABLE OF sum ? PROBLEM DEFINITION ? OBJECTIVE OF THE STUDY ? COMPANY PROFILE ? look into METHODOLOGY ? DATA ANALYSIS ? FINDING ? SUGGESTIONS & RECOMMENDATIONS LIMITATIONS ? SWOT ANALYSIS ? expiration ? ANNEXURE ? BIBLIOGRAPHY PROBLEM DEFINITION In Whirlpool studying about methods for marketing of water purifier and accessories with respect to its competitors The first motive of the company is to aware about the impurities of water and TDS level which is most probably unknown by the people and tell the difference between RO (Reverse Osmosis) and UV (Ultra Violet) And which system is useful for the consumer it depends upon the TDS level of the water and minerals and impurity found in the water at presentIndian Government recommended the TDS level of water for Human consumption is 120-140 and if it is near about 150 to 170 there is no need for RO water purifier. But if it is more than 180 then it is strongly recommended that RO technology can reduce the TDS level of water there is no use of UV technology In accessories Whirlpool introduces a wide range for products which is very useful for Home Appliances. Most of the cases it is seemed that appliance can not give 100% satisfaction to its users due to the carelessness or not giving right advice to users.People use costly appliance but not uses the recommended thing with product. Which should be harmful for appliance and this cause to be a big fault. In accessories there are so many products which increase the efficiency of appliances and increase its life with very minimum cost. And there are so many products which can be use in double way i. e. refrigerator and microwave oven the products are cilico tray and neat and fresh kit. inquiry OBJECTIVE The Research Objective is to prepare a model which will give the maximum leverage to marketing to its product and establish Whirlpool as a Market leader in both segments.To fulfill the objective of Research When Whirlpool launched this series of Water Purifier and A ccessories the advertisement was through with(p) by company at television and make a display of the water purifier units at every place where dealers have whirlpool products. And when the technician goes for installation of the machinery or repair it he display the same. It is also the study of competitors who are selling Water Purifier and accessories and what method and marketing strategy they are using to selling their products. By studying that we can get the method which is useful for selling the whirlpool products.So the first thing is to get the information about other companies who are selling the accessories and water purifiers. For that purpose we met the marketing executives and service engineers of other companies like IFB, LG and SAMSUNG. So their preference is to give maximum quality and proper services to its consumers after sale. SOME MAJOR OBJECTIVES OF STUDY 1. To study the current market of Lucknow . 2. To study the awareness level of customer about the WHIRLPOO L accessories and water Purifier. 3. To suggest how can sell of water purifier increase in market. COMPANY PROFILE