Strategic Management of McDonalds Essay -- Business, Case Study, solu

PROBLEM IDENTIFICATIONThe primary(prenominal) problem from McDonalds case, McDonalds Polishing the Golden Arches, is how to class McDonalds strategy through intention to Win into one of the quintet generic competitive strategies. Before we take in this main problem, we should determine the old-timer economic and business characteristics, the five forces analysis, and too the driving forces of the fast-food industry. After that we identify the strengths, weaknesses, opportunities, and threats by using SWOT analysis. Finally, we classify McDonalds strategy into one of the five generic competitive strategies. ANALYSISThe chief economic and business characteristics of the fast-food industryIn 2003 sales for the U.S. consumer food-service market come approximately $408 billion. For the sandwich segment, the top 30 sandwich set up had U.S. outline wide sales of approximately $64 billion. Future growth in the sandwich segment was expected to be only around 2 percent annually for the foreseeable future. McDonalds and Burger fag were the earliest and most strong-gro learng hamburger chains to begin to expand internationally. The products of the various sandwich chains in U.S. were strongly differentiated, continuously follow the trends that are changed all the time. The five forces analysis and the driving forces of the fast-food industryBy using the Porters five forces feigning of rival, we identify rivalry among fast-food chains and buyers as the strong forces that perk up the competition in fast-food industry more and more tighten. In general, McDonald and its main competitors (Burger King Corporation, Wendys International, Inc., Hardees, and Jack in the Box) are active in making mellisonant moves to improve their market standing and bus... ...simultaneously by making the restaurants more high-octane to increase the speed of service and emphasizing hospitality, accuracy, and cleanliness with new training and incentives programs worldwide. 2) leading marketingMcDonald should maintain Im lovin it all the time and treat it more than a marketing campaign in order to set up a ball-shaped brand message through advertising, packaging, and restaurant experiences. This can be apply for shaping McDonalds employees attitude in serving the customers.3)InnovationMcDonald must make a lot of innovation in order to satisfy its customers and win the competition because successful innovation can strengthen the market present of the innovating companies. For example, by featuring a variety of Value, Premium, and wholesome menu offerings, McDonald can deliver the right products at the right price for its customers.