Implement Marketing Strategies and Tactics Essay Example for Free

Implement selling Strategies and Tactics EssayBriefing stakeholders-Persons involved directly or indirectly with the validation or project. BBQfun pull up stakes be the leading outdoor-lifestyle retailer, catering to the growing pick up for furnishing new and renovated dwellings in the greater Brisbane atomic number 18a. Board of directors- BBQfuns board of directors need to approve the end, guests specific needs, prep atomic number 18 a report of juicy population in Greater Brisbane area, new homes and renovated homes growing from a base of 50,000 per class, low employment. Human resources lag-Human resources staff may need to adjustment demographic factors like * Male and fe priapic population* Age segment that makes up 50% of the Brisbane new and renovated house markets, according to the chamber of commerce * High percentage of young professionals who work in the central Business district. * An average household income of over $130,000.Services merchandising- Marke ting based on kin and value. BBQfun provide emplacement as a broad assortment, quality, unique outdoor lifestyle retailer. Brisbane customers appreciate high quality and uniqueness will recognise the value and unique offerings of BBQfun. Manager- BBQfuns manager looking for gage in purchasing and house proud factor in outdoor lifestyle purchasing. Marketing and non- trade personnel- The obtainment of any market activities is equally shared between both external and internal customers group. BBQfuns basal market need is for quality, fashionable and unique outdoor lifestyle items that caters to the house- proud needs of our market. The success of the marketing plan of BBQfuns many aspects are responsible for this like- advertisement personnel, manager, public relations personnel, gross sales manager, sales team, staff, and supervisors. Objectives of the plan-* Increase sales from $15 millon per year to $20 million per year in the next trinity years. * Increase our subject ion customers list from 10,000 to 16,000. * Establish brand recognition in Brisbane so that at least two in three people recognise our brand in a random mint taken in 12 months time. * Continue increase gross profit margins.Roles and responsibilities-BBQfuns responsibility is to plinth customers with the close extensive assortment of quality outdoor-lifestyle products available in the market. Second, easy to manage languish frontier repayment plans make unique, imported and high quality outdoor-lifestyle affordable to all. Performance measures- it is very important to drive in the performance measures of the BBQfuns. There are four main steps for measuring Customers- BBQfuns excellent staff that is highly skilled and knowledgeable about outdoor lifestyles. High customer loyalty among repeat customers.BBQfuns great retail space that is bright, functional and efficient. Customers can see the quality of the product as it is displayed in the store. Financial-BBQfuns advertising bud work over is set at $250,000 for the year. Continue to finance the easy manage ache term repayment. The imported products make up 33% of the assortment. Internal business process- BBQfun wants their products and service meet customer needs so BBQfun try to new dwelling population, shopping patterns requiring easy access and customer railroad car parking counts.Learning and growth-BBQfun has created an outdoor- lifestyle range of retail products that are differentied and superior to competitors. BBQfun provide 3 year guarantee is unique in the market place. BBQfun want to grow their business in the commercial, suburban neck of the woods or urban retail district. BBQfuns will do direct billet and topical anaesthetic advertising. BBQfun has 15-20 skilful time staff, plus casuals. Marketing strategies and the resources-A marketing strategy is the foundation of a marketing plan it integrates an organisations marketing objectives, goals, policies and actions.BBQfuns 3 types of m arketing strategies- Defensive strategies- BBQfuns mission is to provide customers with the most extensive assortment of quality products available in the market. BBQfun continue to finance the easy manage long term repayment plan for customers. Developing strategies-BBQfuns developing strategy is increase sales from $15 million per year to $20 million per year in the next 3 years, increase loyalty customers list from 10,000 to 16,000.Attacking strategies- BBQfuns customers are mostly aged between 20 to 50, making up 50% of the new and renovated dwelling market. Outdoor lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and achieve goals. Resources -Elements that are utilised to assist the process like- human, information and communication technology, financial and physical. * Human resources relates to the people. BBQfuns marketing plan and strategy related to the people because this is a outdoor lifestyle retailer company. BBQfuns customers are male and female and high percentage of young professionals.* Financial- BBQfuns advertising budget is $250,000 for the year. BBQfun will try to get articles about BBQfun into the BrisNews magazine. BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. * ICT For advertising purpose BBQfun is using local letter box, radio, and magazines. BBQfuns will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. Communication and team mental synthesis strategies- Effective communication is essential in any workplace and is essential for building or alter business and work relationships.Team building strategies are also essential in impellingly test an organisation or team. BBQfuns objective is to create customer aware ness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message of BBQfun is easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a variety of methods like- direct mail. BBQfun will also use ads and inserts in Brizzy magazine. The 5Cs of effective team building are-Clear expectations-If we want to implement successful team building strategy hence clear expectation is very important. In a team every person knows the role they are expected to play as well as the roles of other team constituents. Each and every piece of the team needs to understand how and where they fit in the organisational structure. Channels of communication- Team building strategy cannot achieve without open channels of communication. It involves everyone like directors, managers, team leaders and team members. It helps to create working atmosphere and throw out to employees to discuss the problems a mongst themselves. Conflict resolution-When a group of people working together then differences emerge into the open. By communication they try to solve the differences. If they cant resolve their problems without assistance then implement intermediation with an impartial third party and organise a workshop on this subject.Consequences- Make sure separately team member feels responsible and accountable for team achievements. Understand the individual contribution and give them detainment if they are doing well. In this way it encourages them for individual creativity. Celebrating achievements as a team- Every employee or team member plays an important role in the success or failure of an organisation. So need to celebrate achievements as a team. Marketing mix- BBQfuns marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion and customer service. Strategies for supervise marketing activities- The marketing plan require the monito ring of all marketing activities in order to meditate their performance.Implementation strategies for effective and accurate monitoring processes need to be considered and implemented. BBQfuns for each one aspect of marketing plan should be monitored and evaluate. These aspects are important to achieve goal- Timeline, Resource, Costs, sales, contacts made relationship. BBQfuns single objective to position BBQ as the premier outdoor lifestyle store in the greater Brisbane area within 5 years. BBQfun wants to create customer awareness regarding their service and work toward building customer loyalty and referrals. The direct mail campaign will be away to communicate directly with the consumer in this way BBQfun create a good relationship with customers.It is envisaged that new products will be developed on a regular bag in line with changes in customer taste which is targeted at every 12 months. By get feedback from these firms then changes is possible in the product. Feedback, de cision making process of customers is very important aspect for the increment of the product. Local business owners are often part of an informal fraternal organisation where they support each others business. BBQfun recently become a member of the outdoor Lifestyle Association. BBQfuns marketing manager is responsible for marketing activities and has the authority and responsibilities over all company activities that affect customers satisfaction. .