Role Play (Marketing Behavior Class) Essay Example | Topics and Well Written Essays - 500 words

Role Play (Marketing Behavior Class) - Essay Example The ideal is to remain with the same company until retirement around age sixty† (Countries: Employment, 2011, par. 1). The leather shoes for men will be durable yet affordable shoes for working and professional men; however it will have the comfort of a sneaker. I plan to conduct a venture between the athletic shoe manufacturer Nike and the designer shoe company Salvatore Feragammo. Feragammo will be the primary manufacturer; however Nike will contribute when developing the shoe and will be used for various purposes. Some of the material used will be the same that Nike uses in the production of their athletic shoes. The retail price will be about $400 (U.S.) obviously, the target market will be a men, aged 24-49 years old with a high disposable income. I selected this as a product to market to the Japanese because the subculture of Asians is more likely to be affluent (Lindquist & Sirgy, 2003).