Advertising :: Business and Management Studies

Advertising History of Nestle: Nestlà © with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlà © and is today the world's biggest food and beverage company. 1866 -1905 In the 1860s Henri Nestlà ©, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlà ©'s new formula saved the child's life, and soon, Farine Lactà ©e Henri Nestlà © was being sold in much of Europe. 1905-1918 In 1905 Nestlà © merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlà ©'s production had more than doubled. 1918 -1938 After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlà ©'s management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlà ©'s first expansion into new products, with chocolate the Company's second most important activity 1938 -1944 Nestlà © felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company's newest product, Nescafà ©, which was a staple drink of the US military. Nestlà ©'s production and sales rose in the wartime economy. 1944 -1975 The end of World War II was the beginning of a dynamic phase for Nestlà ©. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L’Oreal in 1974. 1975 -1981 Nestlà ©'s growth in the developing world partially offset a slowdown in the Company's traditional markets. Nestlà © made its second venture outside the food industry by acquiring Alcon Laboratories Inc. 1981 -1996 Nestlà © divested a number of businesses1980 / 1984. In 1984, Nestlà ©'s improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant Carnation. The joint venture between Milkpak Ltd. And Nestle S.A. came about in 1988 and the company was renamed as Nestle Milkpak Ltd. Prior to that, Milkpak Ltd., produced UHT milk, butter, cream, desi ghee and fruit drinks at Sheikhupura factory. 21 branded product lines were added during 1990 to 1998. Nestle Milkpak operates the largest and an extremely efficient milk collection system in the country, which enables it to collect the