Thorr Motorcycle Company is faced with three issues concerning the future of their touching 1500cc motorcycle. At issue is decreasing sales, positioning in the commercialize place, and success of their food marketing plan. Each situation is described go possible solutions, and results or recommendations are discussed. Finally a intelligence of differentiation, positioning, and fruit life cycle will be discussed.
change magnitude SalesThe motorcycle industry is growing but sales of Thorr?s signature product are decreasing. There seems to be an attach in the lack of interest with the target market lifestyle image Thorr?s motorcycle?s appeals. The target market for this product is males between the age of 35 to 50 long time and the problem is they are getting older. The one market instalment they have not had too much success is the 21 to 35 year olds because they are looking for less expensive motorcycles. Thorr also faces competition which is taking away market plowshare of their business.
The recommendation is to create a perpetual map to swear out in addressing these issues. There are four areas in which to focus, lifestyle, feature engineering, price, and services. As Thorr?s target market gets older and lifestyle image is not as important to them as in their earlier years, the company should focus on this area to revise interest.
Lifestyle image is important because it influences customers to buy into image quite an than places. Quality engineering covers attributes such as product design, styling, and engine capacity. Market research showed engine capacity was an important attribute among Thorr?s competition as well and may aid to increase their motorcycle?s image and attract the junior age group. Price influences purchase decisions because the amount of disposable income available. tidy sum will pay more for a similar product sold at lower price because it is proportionate to a higher image. Lowering...
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment