Pricing Strategy

ANALYSIS OF PRICING STRATEGIES OF mineral WATER BRANDS IN spacious GHAZIABAD AREA Submitted by Group 13, S7 Venkatrama Krishna Adithya P.(12DM-163) Asim Anand(12IB-015) Jatinder blood brother Singh(12DM-063) Mehul Juneja(12FN-076) Prashant Trivedi(12FN-092) Zareena Ashraf(12DM-174) Contents Aim of check:3 understructure3 BRANDS in stock(predicate) IN GREATER GHAZIABAD3 price and margins availed by lead partners on various brands:6 price St valuegies utilise in the mineral dust of wet industry7 Pricing dodge Followed by brands9 BISLERI9 KINLEY9 HIMALYAN wince WATER10 topical anaesthetic PLAYERS10 Hypothesis on Pricing scheme followed in mineral Water Industry11 Aim of spue: Familiarize with the set strategy and practices prevalent in the mineral urine industry in Greater Ghaziabad area. Introduction The mineral water supply industry in India has been ane of swift growth, pushed by natural water drinking shortages and a rising awareness of water related health issues. This passel is further supported by the demands of the institutional sector such as hotels and incorporate businesses. phylogenesis at a rate of 19% annually, the market for bottled mineral water in India stands at USD 1.4bn, with a potential to go across USD 1.8bn by 2020.

Bottled mineral water is sold in a variety of packages (see indicate 1) right from 250mL cups to 20L bulk water packs. coat| Target node| 500mL| Teenagers, roadside consumers, travellers| 1L| Travellers| 2L| Small offices, showrooms, households| 20L| corporate offices, households| 250mL cups| Marriages, parties, meetings| Exhibit 1 Consumers of bottled mineral water range from households of 3-4 members, to corporate institutions of everyplace metre employees. Distributors cater to corporate institutions, restaurants, hotels, general stores, college canteens, etc. The mannequin of customer plays a solid role in find the market channel as well as the pricing use by the producer. Brands...If you pauperism to get a dear essay, locate it on our website: Ordercustompaper.com

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