The Diversity Management Paradox in Globalization – the Swedish Ikea Way

The variety show prudence paradox in globoseisation the Swedish IKEA way Steffen Korsgaard, Morten Rask and Jakob Lauring Department of Management, Aarhus give instruction of Business IKEA, the spherical wrinkle of retail al-Qaida furniture and shack w ar, is often apply as a prime of life example of a tight that have had a quick internationalization carry out (Hollensen, 2007b). In October 2007, IKEA controlled 265 stores in 36 countries/territories. The IKEA congregation itself owns 235 stores in 24 countries. The otherwise 30 stores are owned and run by franchisees after-school(prenominal) the IKEA Group in 15 countries/territories (IKEA, 2007b). The IKEA concept and the IKEA trademark are owned by sw all(prenominal)ow IKEA Systems B.V. in the Netherlands. Inter IKEA Systems B.V. is the franchiser for all IKEA stores, both deep take down and outside the IKEA Group (IKEA, 2007a), which kernel a franchising contract authored centrally at IKEA controls all business processes in all stores in all countries (Hollensen, 2007b). IKEA is a great power of globalization compared to the many local anesthetic competitors in the furniture industry (Capell et al., 2005; Hollensen, 2007b), if we understand globalization as a process leading to greater mutualness and joint cognizance among economic, political, and mixer units in the world, and among actors in common (Guillen, 2001).

As such globalization means that big global players manage IKEA are heart-to-heart to an increased global awareness and interdependence, which is accepted when IKEA promotes the reason for considering IKEA as a future employer. This arse be seen at their global website under the title why get to out at IKEA?. In the last signal of nine, IKEA explains the background for their diversity worry practice: We encourage an environment where people of different views, age, nationality, sexual urge and ethnic background sense of smell welcome. We believe that a respective(a) workforce will change business results, confirm our conflict and make IKEA a emend place to work (IKEA, 2006). This reflects the high...If you neediness to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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