Clash of the Titans? The Merger of Two Industry Giants AT a time of uncertainty and imminent change in the pharmaceutic industry, the successful unification of Pfizer and Warner-Lambert is dependent upon several critical factors. The fresh Pfizer is faced with the daunting task of facilitating a smooth desegregation between Pfizer and Warner-Lambert to take advantage of potential synergies and competitive advantages offered by the union of these two industry giants. In order to fargon upon success, the novel Pfizer must oercome three potentially laying waste problems that pose a threat to achieving a successful spinal fusion. These are: 1) integration difficulties; 2) inability to procure synergy; and 3) the prospect that the kip Pfizer may be too large to operate in as an efficient and effective company. I. Â Â Â Â Â Â Â Â CONCLUSIONS During the 1990s, Pfizer asserted itself as the superb company in the pharmaceutical industry. Pfizers revenue has exce eded the industry average out every year throughout the last decade. In 1999, Pfizer became the debut leader in pharmaceutical sales by double the industry average for sale revenue. Over the last decade, Pfizers birth price has increased by more than ten times. Pfizers investment in research and development has increased by over six times throughout the last ten years. The merger of Pfizer and Warner-Lambert combines the #1 and #2 fastest growing pharmaceutical companies.
The red-hot Pfizers Earnings per Share are anticipated to increase 25% by 2002. The merger of Pfizer and Warner-Lambert is also expected to r esult in an annual cost savings of $1.6 bill! ion. In order to earn this anticipated financial success, the new Pfizer must ensure that the merger is structured to overcome potential integration difficulties that may throw up from integrating Warner-Lambert into Pfizers highly successful strategic assets, capabilities, and competencies. element of Pfizers phenomenal success can be attributed to the companys effective centering of its... If you necessitate to get a full essay, order it on our website:
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