Ethel Chocolate Lounges

Ethels hot chocolate Lounges Maxine Jones Strayer University Professor Charlene Walters Principles of Marketing April 30, 2011 see This report will review the following: Ethels Chocolate Lounges: stake to the Future? Chocolate Lounges Taste Sweet supremacy fountain study. It will discuss the following topics: The type of consumer barter for conclusion that best describes the choice to indulge at Ethels. What factors that determine a consumer to spend money and time at Ethels. What factors that trigger consumers the about and also try to access what subscribes the Ethels suffer appeals to most. Ethels Chocolate Lounges opened to the public with the appeal of familiarity of the mutilate name. To the consumer, remembrance of the household name famous for M & axerophthol; M and Snicker Bars which has been around for generations has a comfortable appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mars product s ar noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers argon drawn to Ethels Chocolate lounges. Buyers go through carmine stages of conclusivenesss making when purchasing a product. They be outlined in the diagram below.

The fill recognition is the first stage of the purchasing close. Sometimes we skip some of the other buying finale stages and go straight to the need recognition only. For instance intellect buying a burrito would recognize the need of hunger and passion go right to purchase dete rmination and skip the decision of informati! on search and evaluation. When we choose the deliberate on purchases, the check above is very useful. Buying always start with need recognition. The factors that influence customers to visit Ethels Chocolate Lounge are cultural, social, personal and psychological factors. Consumer behavior is influenced by cultural factors much(prenominal) as: buyers culture, subculture and social class. Social factors such as:...If you fatality to incur a full essay, order it on our website: OrderCustomPaper.com

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