Marketing: PEST Analysis for ATM in UAE

MARKETING: cuss Analysis for the ATM in the United Arab Emirates

PEST digest:

The process by analyzing the following three aspects is obligatory. Each stemma must evaluate its milieu before starting the selling plan:

        Internal environment such as lag and office technology

        Microenvironment such as suppliers, external customers and competitors

        Macro-environment such as political forces, economic forces, socio-cultural forces and technological forces (PEST elements)

The preceding aspect is called PEST factors. It is the outside forces, which should be understood by the organization.

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Political factor:

* It is really vital for organizations to understand existing political environment and picture future political improvement, which may have an effect on them.

* There atomic number 18 two factors, which may affect the tycoon of the organization in performing their businesses.

1- Governments attitude towards business practise: some countries discourage the existence of foreign businesses in their kingdom due to the feared rivalry.

2- Legal controls on business activity: rules and regulations are very essential in the country because they protect the rights of businesses as well as clientele. It does not have to be appointed regulation.

* According to the UAE, the political factor is the most important factor which affects the financial services.

* In spite of the uncomplicatedness in the regulations and laws of the UAE, the political environment is not constant because the UAE financial services laws have to flip-flop every five years in a vogue to be stricter.

* The government does not have visualizations on enculturation and religion because the laws suit everyone except Islamic banks which follow the principles of Islam.

* UAE has permit some rules that improve the financial services in the country. For example, UAE primal banks outlined a law to create a seam exchange.

* This law has been implemented in 2000 which...

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