Marketing Plan: iPhone Ultimate

Marketing Plan: apple?s iPhone UltimateA Brief Overview of apple Inc.

orchard apple tree Incorporated is a manufacturing based consumer electronics and related software corporation. Headquartered in Cupertino, California, Apple develops, sells, and supports a series of personal ready reckoners, portable media players, computer software, and computer ironware accessories. Apple is also constantly knotted in the creation of new technology concepts, suchas the iPhone, Apple TV, and many a(prenominal) features of its new, upcoming operating system, macintosh OSX Leopard. Apple operates an online store for hardware and software purchases as well as the iTunes Store, a door-to-door offering of digital downloadable music, audiobooks, games, music videos, TV shows, and movies. (Wikipedia, 2007)Traded on the NASDAQ, LSE, and FWB exchanges with the symbols AAPL, ACP, and APC, respectfully; Apple Inc. has become a multinational corporation. Apple shortly employs over 20,000 people and operates 180 retail establishments in the fall in States, Japan, United Kingdom, Canada, and Italy. (Apple, 2007) First incorporated in January 1977 as ?Apple Computer, Inc.?, Apple Inc. dropped the ?computer? from its name to reflect the wider range of electronics make available to the consumer.

At the Macworld Conference & Expo in January 2007, Steve Jobs, co- pitcher and CEO, revealed the long anticipated iPhone, a convergence of an Internet-enabled smart peal and video iPod. The iPhone combines a 2.



5G quad band GSM and EDGE cellular phone with features found in hand held devices, running a scaled-down version of Apples Mac OS X, with variousapplications such as Safari Web browser, email, and navigation. (Wikipedia, 2007),(Apple, 2007).

With the iPhone, Apple Inc. has broken ground into the new market of mobile phone handsets with the likes of other corporations like Motorola, Nokia and Samsung.

Description of ProductThe name of Apple?s latest innovation, the iPhone Ultimate, is the next version of the original iPhone, released in June of...

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