Classic Airlines and Marketing Essay

clean Airlines in an airline company that has been in business for oer 25 long time and has move ined great success within the airline industry. In the 25 eld since its creation the company has grown to over 32,000 employees and has generated 10 billion dollars price of business. Although the company has seen great success, it also is subjected to the many challenges that other airlines companies face in todays commercialize. Classic airlines must be able to market its product so that customers will cream there product over competitors within the industry (University of Phoenix, 2012).There be several selling concepts that Classic airlines have applied and ar using in their business. The first merchandise concept that Classic airlines use is the needs, wants, and demands concept. This concept is applied by mind the needs, wants, and demands of the customer. The way Classic airlines have done this is hold a rewards design for the customer. This feels the need for a custom er to get something for a reduced price. If the customer has enough miles they can upgrade to first class or stick out at a Classic airlines hotel partner for a free iniquity (Kotler & Keller, 2006).The second concept that Classic airlines have applied to their business dodge is offering and brands. This concept is applied by a firm by offering benefits to a customer that fills needs and using brands that are a known commodity. The Classic airlines rewards program is a perfect example of this marketing concept. The airline offers if a customer signs up for the rewards program they will gain points which can be redeemed for free or reduced items. Although in the reading it does not state what hotel companies are partners of Classic airlines they should make reliable that these hotels are name brand hotels such as Marriott or the Hilton so customers feel they are getting a premium brand (Kotler & Keller, 2006).The troika marketing concept that Classic airlines applies is mensurat e and satisfaction. The concept is successful if it delivers repute and satisfaction to the customer. The customer must be able to choose surrounded by different options to determine what the best value is for them. Classic does this with the rewards program. It gives customers options on what value they use once they earn a certain number of miles. This is a great marketing ploy for Classic airlines because it allows the customer to feel as they have the power in the situation and they are able to pick what option is best for their situation. All three of the above marketing concepts are used by Classic in some way by dint of the rewards program. They are very smart because they use a combination of these concepts to create the rewards program. Classic knows that they are successful as long as the customers are happy. The rewards program allows the customer to receive benefits for staying loyal to Classic airlines(Kotler & Keller, 2006).