Internal Factors Essay

P arents strategies( W1+ T2) a) SO strategy Eastern & oriental person has a good brand name and well- populaten product among Malaysians. denounce equity is the value and strength of the brand that decides its worth. E&O is a hygienic and familiar company with their brand like hotels where is lead some favour fitting positive strong and distinctive brand linkup in the publics memory. Eastern & Oriental Berhad should image up their promotion method by using advertisement through cud media. E&O give the bounce use Malaysian touristry Sector to improve their brand equity.Malaysian Tourism Sector is the nonpareil way to promote product and let pot know their products. Populations in Malaysia increasing everydays, it gives E&O more opportunities with increasing the image of branches. Besides that, E&O can expand their handicraft with make a good family between employee. Great relationship with employee can motivate workers to do great tasks and jobs. b) ST strategy As we know nature catastrophe is not under our controlled. We cannot control when nature accident can occur. Eastern & Oriental can take this nemesis as a strength, where E&O may figure of speech many station or branches as alternative options.So that, when disaster nature happens, only station for that location are damaged only if then, there are an other(a)s branches. E&O have to build a good relationship between customers. So that, indirectly, customers ordain military service E&O promote their products to relatives, friends and others. Top management of E&O should emphasize about relationships between customers and employees. Success of a company not only depends on the operating solely tho also the efficiency of employees in the company. For E &O Berhad, their employees are most valuable asset toward the success of business.Beside the incentives that already be given(p) to the employee such as rewards, E & O incentives for workers who per form on their surgical processs accordance to standards such as reward or bonuses is one of the strategicalal method to motivate workers give full commitment in completing their jobs. Natural of human being, people tends to do their best if they will be rewarded. By using this method of management, an organization could get benefit in their production and thus increase the profit. c) WO Strategy Placing a good strategic can affect the frequency number of customers consumption towards companys products.This is one of the factors which the company should have to be concern regarding sensitivity of customers that is happen assessment. E & O can analyze and do investigate of the environmental scanning in terms of the location which has uncertainty risk of infection that it will be threat towards companys activity performance such as earthquakes, rainfall region, high land and any other places that have high possibility in risk. As we know, nowadays people tends to use technolo gies most of the time. Purchasing groceries, monitor children and others transactions with the technology.So that, E & O must take this threats of technologies as a opportunities where it can ease E & O more. d) WT Strategy In dress to avoid competition in hospitality industry, E & O could use a parent influence or guidelines to overcome those threats. Parents procedure usually was a successful strategy that already approved by the performance of parents company. Thus by using parents procedure, E & O just not able to overcome the threats but also able to increasing company performance toward company objective. Ratio Analysis. Ratio law Answer Current Ratio Current AssetsCurrent LiabilitiesE&O Berhads rich history and heritage, infused by its namesake, the E&O Hotel in Penang form the cornerstone for the Groups corporate affectionate responsibility (CSR) initiatives. This is E&Os guiding convention as they conduct their business in a manner that will enable them to contribute towards the preservation of the heritage, culture and arts within the communities they consort in. This is specially meaningful since George Towns schedule as a UNESCO creation hereditary pattern Site in 2008 as well as the recognition of the 127- years old E&O Hotel as a Penang heritage landmark.Demonstrate they commitment to and belief in CSR by conducting their business in an economically, socially and environmentally responsible manner mend simultaneously balancing the interests of their diverse stakeholders. Preserving culture, heritage and arts During the financial year, a significant portion of the E&O Groups limited available resources were allocated towards heritage and cultural activities supporting George Town as a UNESCO World Heritage Site, consistent with the Groups strong presence in Penang.This holdd supporting the month- long George Town fiesta (GTF) which is organized by the Penang State Government, Municipal Council of Penang Islan d, George Town World Heritage Incorporated and Penang Global Tourism to commemorate the citys inscription on the UNESCO World Heritage listing. The Groups collaboration with The Actors studio apartment (TAS), Malaysias foremost performing arts group, to set up the perform Arts Centre of Penang (penangpac) is seen as a positive step in providing penangites and the northern region with greater access to the arts.Other ongoing CSR initiatives include contributions to underprivileged communities, charities and non- governmental organisations as well as facilitating the Community recycle Centre in their Seri Tanjung Pinang masterplanned seafront development as part of the Green Our World initiative where proceeds from the sale of recyclable items were donated to charity. The Group also contributed to the Chinese New Year Cultural and Heritage celebrations that were held Penang- state wide with the battle of local associations and schools in the core heritage zone. Transparency in the marketplace place.In maintaining transparency and accountability to their stakeholders, the Group continually provides clear, transparent and well-timed(a) information to the marketplace through regular press releases, roadshows, briefings, meetings and interviews with members of the media, investment confederacy and analyst. Shareholders and invited participants like the Minority Stakeholder Watchdog Group (MSWG) are briefed directly on the companys performance and plans at annual and extraordinary world-wide meetings. Accessible in the public domain and regularly updated is the Groups corporate information at www. easterandoriental.